You’re In One of Two Businesses. Knowing Which One Matters.
Article in Brief: You’re either creating or fulfilling demand. Knowing which one will determine your marketing strategy. Let’s go deeper. This past weekend, on a family road trip, we found ourselves in...
View ArticleSmart Questions to Ask About Your Marketing
Article in Brief: Smart marketing starts with asking the right questions, not finding the right answers. Let’s go deeper. Blame exhaustion, but I’m tiring of the same conversations with company leaders...
View ArticleThe Power of Servant Leadership in a Modern Marketing World
Article in Brief: We’re living in a time of immense technological and cultural change. As marketers scramble to keep up, the principles of servant leadership seem more important than ever. by Keith...
View ArticleWhy Doing the Right Thing Isn’t Always The Wise Thing
Article in Brief: When Jeff Bezos had the idea about an internet bookstore, he made a choice between wise and right. Here’s how. At age 30, Jeff Bezos was already the youngest, hot-shot SVP at a major...
View ArticleA Deep & Simple Call for Servant Leaders in a Noisy, Violent World
It was 1969. As the war in Vietnam peaked, President Nixon sought to cut $20 million in funding to public broadcasting. The Senate Subcommittee on Communications held a hearing to assess the impact of...
View ArticleUse This Simple, Penetrating Question To Challenge Your Value Prop
Let’s be honest. When you hear a company tout how long they’ve been in business, or that quality is their top focus, do you really care? Let’s tee this topic up with a quick vignette… A long time ago,...
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